MIKE MONTANDON
SWISS ARMY
From the beginning Victorinox projects are created knowing they will be used around the globe. Most projects are created in 10 languages and sized according to print or video standards in the region. Distributor and retailer needs are as diverse as the collections themselves. Everything from simple shelf inserts to a 3D window display to full graphics for a tram car can be requested and have been. Creative is based on the personality of the collection and adheres to brand guidelines. Sophisticated collections are inspired by higher end creative while more youthful collections get to have a little more fun.
The scope of work for the St. Louis Blues varied from project to project, but the integrity of the current's year campaign was a must to maintain. Working on a team with two other designers and the Blues marketing department, we created yearly campaigns based on the personality of the team. They were usually a rough and tough throwback team that grinded out games for wins. Our creative was inspired by that and used distressed images, misaligned elements and thick block text. We introduced Bluelines fan publication during the 02-03 season. It showcased players off the ice and gave us an opportunity to explore other creative styles outside the campaign. During the 01-02 season the NHL awarded us the best overall season campaign among all teams. An honor we all three still hold high.
NASCAR projects were as diverse as the drivers themselves. They included all levels of racing from grassroots through the top three national series. Many projects fell under the yearly campaign creative and brand guidelines including sponsorship brochures, pocket schedules, media packaging and national ads. However, special projects were not uncommon and allowed creative outside the yearly campaign. Projects included limited edition driver or race posters, corporate and promotional logos and NASCAR events. This creative usually carried a multi-year use and spanned all three national racing series.
2002 and 2003 ANNUAL REPORT
ONB launched a company wide program called "REACH" to boost numbers and perception
among customers and investors. With its development came five target goals for every
employee to achieve. Using the circular shape of a target as inspiration the cover uses die
cut circles to show photo representations of each goal. Interior pages use oversized circular
crops to give the illusion the viewer is seeing deeper into the die cut window on the cover to
reveal the details of each goal.
ONB spent 2003 rebuilding its business and infrastructure. For inspiration building blocks
were used as basis for layout. A solid foundation lies at the base to support the pieces that would
fall into place as they re-established themselves. A simple two color, back-to-basics palette was
used with a cream paper color to add a third color. Photo overlays were used to give the illusion of
being able to see into the building blocks to reveal who or what is behind the rebuilding process.
2001 ANNUAL REPORT
Tesoro wanted to show its current and future investors that they were not just another oil company impacting the environment in a negative way, when actually they are very community friendly and a good investment choice. This is communicated throughout the annual report with clean and bright pictures of their refineries and petroleum stations along with charts and illustrations to match. The circular navigation is used to contrast the distinct straight lines of the refineries.
Keeping the Promise CAPITAL CAMPAIGN
Keeping the Promise was a five year capital campaign to raise $20mm for the Saint Louis Abbey and the monks who live there year round. Throughout the booklet are design elements and illustrations intended to reflect their spirituality and life at the Abbey. The use of triptychs, beautiful photography and simple white space help tell that story. Materials included the campaign booklet, letterhead, fact sheets, pledge card, return envelope and DVDs.
SPONSORSHIP AND INFORMATION BROCHURE
MIT was developing a new digital technology that tracked consumer products from the manufacturer to the land fill and needed to get the word out to potential retail and product sponsors. The brochure was three fold; it had to show the advantages of being a sponsor, explain how the technology worked and who the players were developing the technology. The use of a blue and grey color palette helped reinforce the technology feel while the illustrations and formulas gave the brochure a scientific feel. The use of thick and thin lines are a tribute to the original analog barcodes and the hidden meanings they hold until scanned.
SUPPLIER DIVERSITY BROCHURE AND FOLDER
Freedom and the open road Harley-Davidson is so well know for was the design inspiration behind this brochure and folder. The covers were all handmade and assembled to give the piece a custom appearance just like their motorcycles. The H-D logo on the front covers were actual patches from the factory. The interior pages use a scrapbooking look to not only keep the customization feel going, but give the illusion an enthusiast was capturing memories of the open road and the feeling of freedom.
CONCERT POSTER
The idea for the poster was to make the photo look like it was printed over the top of canvas
for texture and was subtly hiding an emerging star to reflect Candy and her music.
PRESS KIT
Candy wanted a press kit that communicated her big personality and music genre on a
musician's budget. Using her existing logo as inspiration along with some performance images,
PR photography and an accent font straight out of an old western helped achieve the
look she dedired.
